Tom Cintorino

Senior V.P., Digital Media, PennWell

"Media in the B2B Space: Taking Baby Steps (But Quick!)"

SUMMARY

Today's B2B Publisher challenges are not unique. They are classic business transformation challenges that arise from innovative and disruptive technologies that change a traditional business forever. But while defining the business environment for B2B publishers is classic, navigating the turbulant waters is anything but easy. Moving as fast as possible, but with micro measurements is critical to survival. Please join me in this brief exploration of how B2B publishers have to take baby steps, but quick! 

BIOGRAPHY

Tom Cintorino has led PennWell's Digital Media efforts for the past seven years and has built the organization into one of PennWell's fastest growing businesses. Prior to PennWell, Cintorino held various senior positions in high-tech start-ups. Specifically, Vice President of Sales and Marketing for iCOMS, Senior Vice President of Sales & Sales Operations for Dr. Solomon's, and Vice-President of Worldwide Sales for Logicraft, Inc. Cintorino holds a BS in Mathematics, an MBA in Technology Management, and chaired the American Business Media's Digital Media Council 2004-2006.

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