Corilee Christou

VP, Affiliate Marketing, Cygnus Business Media

Piracy as a Business Model—What’s to be Learned from the Pirates?

When the vice chair of Disney/ABC, Anne Sweeney, got up to give her keynote address at MIPCOM last year, she probably didn’t know how big a sensation her reference “to piracy as a business model” would be. This thought-provoking session will explore Sweeny’s metaphor. What can we as information service developers and content providers learn from those who have figured out how to make money off other people’s stuff? What can we learn from the pirates about the things that users really want to do with content? And how can we respond? Attend this conversation starter and continue talking about it over lunch (Tuesday).

BIOGRAPHY

Corilee Christou, Vice President, Affiliate Marketing, Cygnus Business Media, has been directly involved in the information industry for close to twenty years. Prior to working at Cygnus, Corilee was Vice President of Business Media at Reed Business Information.  She spent seventeen years at Lexis-Nexis, where she held positions in the Content Acquisition area for both United States and Non-US markets. She also directed the product and marketing support for the corporate library sector and was responsible for establishing the Information Professional Support Team for the Nexis division.