Buying & Selling eContent 2007

 

Barry Graubart

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Barry Graubart

Vice President,Product Development, Alacra

 

Conversation Topic: “Vertical Market Opportunities—How Vertical Search Can Enhance or Create a Line of Business”

 

BIOGRAPHY

 

Barry Graubart is Vice President, Product Management, Alacra. He has spent the past 20 years applying technology to content to develop high value business-to-business information products. Before joining Alacra, Mr. Graubart served as EVP & Chief Marketing Officer for Leadership Directories, a leading provider of biographical and organizational data for the public and private sectors.

 

Prior to joining Leadership Directories, he spent four years in various roles with ClearForest, an emerging leader in the text analytics market. At ClearForest, he helped open the publishing and federal intelligence markets.

 

Previously, he held general management, product development and marketing roles with B2B content businesses including divisions of Primedia, Nelson Information (now Thomson Financial), Kaplan/Washington Post and McClatchy Newspapers.

 

Graubart is also the author of the Content Matters blog.

 

He holds a B.A. in Political Science from the State University of New York at Albany.

 

 

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